139: Zack Miller | Founder of Hatch

Johnathan Gryzbowski

February 9, 2018

How Zack Miller Reached His First 100 Customers

“We would host these types of events that were educational in nature – most of them being free. They would be small get-togethers where we would get a list of persons and conduct some feedback research. This list kept growing with every subsequent event and coupled with consistently providing free value to garner interest, it would increase the chances of persons buying if they were the right fit. Also, persistence was key.”

Three Pieces of Advice From Zack Miller

The first thing I would say is simply start. Recognize that you need to get out of your issue if you find yourself in one.

Secondly, get out of your house, office, etc. Do things that can be used to grow your network. Talk to people, and step out of your comfort zone.

And lastly, document everything that you do. You may have some great conversations with people that could become great stories, but you never remember to act on them. It could also become great sources of marketing content. Also, you need to ensure that this content is repeatedly searchable – put it on social media, on a website, etc.