March 20, 2018
I think that your first 100 customers aren’t betting on a brand that you would, say, built out of your basement last week; they’re betting on you. With that said, I believe that there are a couple of things that you should think about in this regard. Firstly, who are the people that trust you the most in life? Who would make the extra mile to connect you to the people that you need to talk to about your product or your service and thus, take a shot with you? I think it starts with who you are able to get referrals from when first starting out with your brand.
Take me for example – I was a student, I would ask for conversations. I would meet with CEOs, treat them to coffee and talk about what I would be working on. The goal of the conversations was never about trying to sell them – it was about finding out whether or not my product would apply to those types of companies and to have the executives fill in the knowledge gaps. Basically put, by having simple conversations that can address a particular problem that you hope to solve with your brand, you can pave the way to building lasting relationships that can translate into clients.
I’m confident our new book’s premise will resonate with your audience and help them advance in their careers or businesses: “networking” is dead; the age of the superconnector has begun.
Superconnector: Stop Networking and Start Building Business Relationships That Matter (pub date: 2/27/18) includes 10 years worth of learnings from building world-class communities (ie. YEC, Forbes Councils, Men’s Health Council, etc.) and profiles the personal playbooks of dozens of successful connectors in the startup, tech and business worlds. Keith Ferrazzi (NYT Bestseller, Never Eat Alone) authored the foreword and endorsers include Lewis Howes (NYT Bestseller, School of Greatness), John Paul DeJoria (Patron Spirits/John Paul Mitchell Systems), Barbara Corcoran (ABC’s Shark Tank), and Mike Perlis (CEO, Forbes).
Firstly, you’re never really alone in all this, and if you do find yourself alone, fix that. I think that you need to put yourself around others that you can trust, as well as can trust you. The loner path of entrepreneurship is hard, and can have a high failure rate. Not to mention health issues. Put yourself in the midst of an inner circle. Secondly, you don’t need money to start a business. There’s always a way to do things; it’s dependent on what you’re willing to do and sacrifice in order to launch it. And lastly, look at life as a journey – it’s not so much the destination. Look up.