July 31, 2018
Moz’s first 100 customers were probably consulting clients from 2001 to 2007. We actually struggled to get these clients until near the end of that period. We obtained them primarily through networking, booths at events, Craigslist ads, et cetera; it was quite a task. The next stage was when customer acquisition became really easy for us; it started sometime in 2005 and went until 2007. This was mostly due to the blog I had called Seo Moz – it became a SEO hub for people looking to know more about it; it ended up ranking well in search engines, and bringing a lot of new traffic. I also started speaking at conferences. As a result, I think we found our marketing stride with the blog and speaking engagements.
Well, I’m a guy that has high self-expectations – I believe that I’m capable of building special things, while leveraging whatever I build. Be it wealth, relationships, good advice… I think it’s my duty to share those things. Therefore, my dream was to build a successful business that has a great product and does good for the community, investors and so on. I would also want to leverage this to be able to give back.
My first bit of advice is self-care is not something that is indulgent; it’s not something that’s forbidden or you need to earn to deserve. You need to take care of yourself, forgive your mistakes and accept yourself for who you are. You also need to be kind; in doing so, you can be kind to others. Secondly, if you’re struggling in your business, spend time with your customers. Both personal and professional. It doesn’t have to be with your entire base; just a few will suffice. And third piece? If you’re just starting out, and you’re struggling because you think you’re not doing something that you believe is mandatory, consider changing your perspective.