132: Will Luttrel | CEO of Amino Payments

Will Luttrell, CEO and Founder, AminoPay addresses the problems of fraud waste and abuse in online advertising by bringing integrity, transparency, and audibility into that ecosystem.

December 20, 2017 24 Mins Download (MP3)


01:10 Imagine you just had the absolute best day of your life. Where are you going to eat, and what are you eating in order to make your day complete?
02:06 Without further ado, tell us about yourself. Who are you, and what is your story?
04:40 What is Amino, and how does it help people?
06:39 Could you give us a quick rundown as to what blockchain is?
09:02 What were some of the ways you were able to achieve your first 100 customers?
11:14 Was there any particular technique that you used to grab your clients’ attention?
13:25 If you could meet any one person who could further your business, who would it be, and why would you want to meet them?
14:39 Do you have any habits that have made you more efficient throughout your day?
19:31 The Blind Entrepreneur was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?

On today’s Episode with Will Luttrel

  1. The scoop on blockchain and why it’s important to you and your business
  2. How to sell your services to B2B companies
  3. How Basketball makes Will a better entrepreneur

How Amino Pay Obtained Their First 100 Customers

“For us, the number one thing that we’ve had to do is to identify who your customers are, as well as figure out the message and value proposition that speaks best to them. It pays to do the necessary research where that is concerned.

With B2B companies, we undertook a process of ‘sell’ it into the market a bit; a soft launch, so to speak in order to solicit feedback from various sources. We then took this feedback and incorporated it into our initial pitch at launch.”

Three Pieces of advice from Will Luttrel

Firstly, if you find yourself stuck, give away half your company. In order words, find someone trustworthy that has strengths in your weaknesses and make them a partner; you should complement each other. Number two would be to find your own voice. It’s better to polish your own efforts and make YOU stand out, rather than trying to copy another person’s style. And lastly, your company is basically your people. Treat your employees well, and you can definitely see the return on investment.