Going Back To Basics With Tina Wells of Buzz Marketing Group

On today’s episode, we’ll be talking to Tina Wells. She is the CEO of Buzz Marketing Group. They create marketing strategies for clients within the beauty, entertainment, fashion, financial and lifestyle sector. She is an incredibly accomplished entrepreneur; to name a few of her accomplishments – Essence’s “40 Under 40”, Billboard’s “30 Under 30”, Fast Company’s “Most Creative People in Business” and INC’s “30 Under 30”.

March 22, 2018 37 mins Download (MP3)

#Timestamp

01:24 Imagine you just had the absolute best day of your life. Where are you going to eat, and what are you eating in order to make your day complete?
02:46 Tell me about a time where you felt lost/blind in business. How did you overcome it?
07:57 What type of process do you have now that you can talk to us about that may be able to help someone listening right now in terms of a code of conduct of sorts?
11:01 Having being in business and kind of had to ‘figure it out’, have you seen it to be difficult to make all these business mistakes and then come to the realization that you may not have the experience for working in a corporate setting? Have you found it difficult not initially having the corporate like experience that allowed you to become the business person you are today?
13:29 What were some of the ways you were able to achieve your first 100 customers?
17:17 Is there anything in particular that you could tell people to focus on in order to have a successful 2018?
20:50 If you could meet any one person who could further your business, who would it be, and why would you want to meet them? Here is a picture of you meeting Oprah, by the way.
25:01 Do you like wrestling as much as I do?
28:39 How does travel unlocked that creative part of your brain, and how has it made you into a more polished entrepreneur?
32:28 The Blind Entrepreneur was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?

How Tina Wells is Obtaining Her First 100 Customers

When I started in 1996, I was entering a space that had very few competitors. I think that timing is important in this regard; we weren’t popping up in a space that had too many people that did what we offer. Clients were actively looking for us. Another one of our sales drivers that we utilized – and I still use it to this day – was our Buzz reports. It originally started out as a newsletter called Tina’s Top Ten in which I wrote about 10 products which I really loved. We would send it out to people and thus grew my email list. With said list, we could then look at trends. For this, our research has always been out #1 sales tool – it draws people to us. What I teach my students is that I have them concoct a list of their first 5 customers; I think that identifying the first 5 customers is the most difficult and crucial aspect that a business owner can deal with.

 

Three Pieces of Advice from Tina Wells

The first piece of advice I can give is to look back at certain questions that would regard your business. Go back to basics and ask yourself those founding questions in order to get some clarity.  Secondly, one of the most important questions that you need to ask is ‘Who are your customers?’ In my case, I’ve found that a good amount of my clients are now younger than me – that has never happened before. It’s important to understand the dynamics and the shifts within your business moving forward. And then the third thing I can say is that it’s really important to get out of your own head every once in a while. Are you carving out time you need to learn something new?