What Happens When You Become A Superconnector With Scott Gerber of Community

Scott Gerber is CEO of The Community Company, an organization that builds and manages community-driven programs for media companies and global brands. He is the founder of YEC, an invitation-only organization comprised of the world’s most successful young entrepreneurs, and Forbes Councils, a collective of invitation-only organizations for elite executives. He is also sought-after speaker, the co-author of Superconnector and the author of Never Get a “Real” Job. Scott has been featured in the New York Times, Wall Street Journal, Washington Post, Bloomberg, Fortune, TIME, CNN, MSNBC, CNBC, Reuters, Mashable, BBC, NPR, Forbes, The Daily Beast, CBS News, US News & World Report, Fox News, Inc. and Entrepreneur, and has been honored by NASDAQ and the White House.

March 20, 2018 33 mins Download (MP3)


01:14 Imagine you just had the absolute best day of your life. Where are you going to eat, and what are you eating in order to make your day complete?
02:06 Tell me about a time where you felt lost/blind in business. How did you overcome it?
04:33 The new book: Super Connector: Stop Networking And Start Building Business Relationships That Matter. What does that ultimately mean to you, and how can an entrepreneur – a young one at that – be able to apply the principles in the book to their everyday life?
06:59 Were you always like this? Was this a monumental mindshift for you, or was it built into you from a young age?
10:24 Is there anything that, from a process standpoint, helps you to remember or follow up?
13:10 Is there anything that you’ve seen that you could recommend entrepreneurs to be able to achieve their first 100 customers?
17:11 If you could meet any one person, who would it be, and why would you want to meet them?
20:03 What does building and growing a family mean to you as a man, and a business professional?
22:54 I think there are two measures of success: when you make a football jersey with your logo on it, and when you see an article about you being written in a completely different language while you’re in the country in which you’re speaking. Reading said article for the first time, what was that experience like? What are some of the successes that you are aiming for in the future?
25:48 What is like to write a book and to be able to help, as well as inspire many other entrepreneurs such as myself?
27:32 The Blind Entrepreneur was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?

On Today’s Episode with Scott Gerber, You Will Learn:

  1. Investing in entrepreneurship.
  2. Making meaningful connections that lead to open conversations.
  3. How his first book revolutionized and changed my life for the better and led me to the path that I’m currently on in entrepreneurship.

How Scott Gerber Recommends Getting The First 100 Customers

I think that your first 100 customers aren’t betting on a brand that you would, say, built out of your basement last week; they’re betting on you. With that said, I believe that there are a couple of things that you should think about in this regard. Firstly, who are the people that trust you the most in life? Who would make the extra mile to connect you to the people that you need to talk to about your product or your service and thus, take a shot with you? I think it starts with who you are able to get referrals from when first starting out with your brand.

Take me for example – I was a student, I would ask for conversations. I would meet with CEOs, treat them to coffee and talk about what I would be working on. The goal of the conversations was never about trying to sell them – it was about finding out whether or not my product would apply to those types of companies and to have the executives fill in the knowledge gaps. Basically put, by having simple conversations that can address a particular problem that you hope to solve with your brand, you can pave the way to building lasting relationships that can translate into clients.

Details On Scott Gerber’s New Book

I’m confident our new book’s premise will resonate with your audience and help them advance in their careers or businesses: “networking” is dead; the age of the superconnector has begun. 

Superconnector: Stop Networking and Start Building Business Relationships That Matter (pub date: 2/27/18) includes 10 years worth of learnings from building world-class communities (ie. YEC, Forbes Councils, Men’s Health Council, etc.) and profiles the personal playbooks of dozens of  successful connectors in the startup, tech and business worlds. Keith Ferrazzi (NYT Bestseller, Never Eat Alone) authored the foreword and endorsers include Lewis Howes (NYT Bestseller, School of Greatness), John Paul DeJoria (Patron Spirits/John Paul Mitchell Systems), Barbara Corcoran (ABC’s Shark Tank), and Mike Perlis (CEO, Forbes).

You can buy the new book here! 

Three Pieces of Advice From Scott Gerber

Firstly, you’re never really alone in all this, and if you do find yourself alone, fix that. I think that you need to put yourself around others that you can trust, as well as can trust you. The loner path of entrepreneurship is hard, and can have a high failure rate. Not to mention health issues. Put yourself in the midst of an inner circle. Secondly, you don’t need money to start a business. There’s always a way to do things; it’s dependent on what you’re willing to do and sacrifice in order to launch it. And lastly, look at life as a journey – it’s not so much the destination. Look up.