The Benefits Of Kombucha And How It Relates To Business with Ryan Strandin

Ryan Strandin is a life long entrepreneur and did everything from running an international entertainment company, to a photo album scanning company, to a marketing software company, and now a Kombucha subscription company.

August 2, 2018 28 mins Download (MP3)


01:17 Imagine you just had the best day of your life. Where are you going to eat, and what are you ordering in order to make your day complete?
02:52 Tell me about a time you felt lost or blind in business. What was it like, and how did you overcome it?
04:02 You’ve been in multiple organizations before. Why is this one different from all the others?
05:52 Could you give a brief introduction into what Kombucha is?
07:29 Have you seen situations in which this has cured these situations?
09:28 How many cities are you in now?
09:46 These setbacks of Kombucha – are they of the retail chains? Are they still applicable?
10:30 Is there anything else to drinking Kombucha?
12:03 As a business model, has there been any setbacks, seeing as though you’re so young in this venture?
12:41 What were some of the ways in which you were able to obtain your first 100 customers?
13:54 Do you think that philosophy can apply to other, non-food related businesses?
14:40 What is the goal? Where do you see yourself in the next few months – are you planning to conquer other cities, or are you keeping it in Seattle?
15:47 Having moved from business to business, do you feel that this one is different from the rest?
16:48 Is it relatively easy to make Kombucha at home, if desired?
20:22 I assume you have only one flavor at this point?
21:22 Have you found people being more receptive to this type of flavor strategy?
22:17 Do you feel that having other people on your Instagram, showing off you’re your product, si a sound way to market Kombucha?
23:51 What is your dream?
24:45 The Blind Entrepreneur podcast was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?
26:44 What if this so-called ‘negative person’ is a friend or family member?

How Ryan Strandin Obtained His First 100 Customers

We are having one of the best problems that I believe we can have – we’re actually selling more than we can actually supply. Almost every drop we make, we’re already selling and shipping out the door. We’ve been primarily doing that by sponsoring events. After all, if you have a tangible product that is especially flavor-oriented, people will want to consume. Just getting it in front of people, sharing what we’re about, explaining our ‘why’ and people just click with it. Also, we currently have a 0% attrition rate; meaning that everyone who signed up for a subscription, still has one. We have this really good customer loyalty setup, where our customers keep referring us out to others, and as a result, we’ve been growing organically ever since.

Ryan Strandin’s Dream

My dream is to have complete control over my time and money, and I want to create systems that work internally and don’t require me to constantly be managing them. That way, I can spend less time working, and more time exploring the world and seeing what life has to offer.

Three Pieces of Advice From Ryan Strandin

My first piece would be to have the confidence and drive to perform an action that you see that could lead to business, or to do it better than the other guy. I find that to be the core of the entrepreneurial spirit – “I can do that.” Secondly, if you come across a problem, and you think that the process should be easier, figure out if it is. I can guarantee you that you are not the only one who has experienced what you’re experiencing; this can turn into a great business opportunity. My last piece of advice is to have a support system in place. You need people that believe in you and your dream, but at the same time, can be honest with you. Also, the last thing you need in this support group would be persons who would always put you down – get rid of them.