92: Ross Simmonds | Founder of Foundation Marketing

Ross Simmonds is a serial entrepreneur who has created multiple brands. He’s the founder of a content marketing agency, Foundation Marketing that helps brands create and distribute content more effectively. The content he and his team have created have been seen by millions on channels like Reddit, Slideshare and Instagram. On top of that, he’s the co-founder of Crate, a content curation tool for marketers along with Hustle & Grind, a lifestyle brand for entrepreneurs with a community over 100,000 people.

August 6, 2017 40 Mins Download (MP3)


01:17 Imagine you just had the best day of your life. Where are you going, and what are you eating?
02:31 Tell us about yourself. Who are you, and what is your story?
05:58 Has risk-taking always been a consistent theme throughout your life?
07:41 Why is story telling so important to you?
08:58 What are some core ways that you’ve found that has been successful that we could use in order to tell our story?
10:40 Are you using similar techniques in order to grow the 3 businesses that you have, or do you have something individual that works for each venture?
12:37 Was it relatively difficult for you to determine your target audience for this type of content? Also, how ca new better understand our target audience so that we can tell a proper story?
14:55 With regards to your (SAS?) platform, how important is the content compared to the actual experience of the platform itself?
16:23 Has your personal brand been more successful than the organization brand?
17:38 What would be some of the lessons that you’ve learnt as a content marketer over the years?
20:26 Studying content from top influencers in your niche, how do you then make that content your own?
23:14 Why has hip-hop influenced your life so much?
27:11 What are some habits that you employ that have made you become more efficient throughout your day?
29:47 The team you work with; is it all remote, or do you meet up in the office or so?
32:28 Having that level of transparency has proven to be successful for you?
33:51 What are 3 pieces of advice that you could give to an entrepreneur stuck in a rut?
36:21 In your terms, how would you define ‘reverse-engineering’?