Automate and Grow with Michael Devellano

Michael Devellano he is the author of automate and grow, Michael helps automate marketing sales and customer support, all while building digital products. And he has an amazing podcast. Go ahead and check that episode out when you can. It’s probably his best to date.

May 23, 2018 32 mins Download (MP3)


00:54 How is your day going?
03:20 Imagine you just had the best day of your life. Where are you going to eat, and what are you ordering in order to make your day complete?
05:10 Tell me about a time you felt lost or blind in business. What was it like, and how did you overcome it?
08:02 What were some of the ways in which you were able to obtain your first 100 customers?
11:43 Do you think that doing something for virtually free in exchange for referrals is still a viable way to start a business?
13:19 How can we automate and grow the business form a marketing or customer support aspect?
15:54 What are some ways you think we can separate ourselves from a technological or business standpoint?
22:57 Who would you want to give your book to?
26:21 What has these terms in this picture done for your brand?
28:24 The Blind Entrepreneur podcast was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?

How Michael Devellano Was Able to Obtain His First 100 Customers

Well, I think my business has gone quite a few different ways in that aspect. Like I stated before, the first way was through the app space. I also started thinking about a source of traffic and conversion that really works and initially it was through Google AdWords when I was first acquiring app customers, then getting them to convert through meetings. At the time, app building was very hot, so I’ve done quite a bit of custom app projects over a 5-6 year period – what I was able to do through trial and error, was figure out my sales process; primarily my traffic and conversion into projects. Then when I rebranded, I started focusing more on Salesforce clients. The first 10 or 20 clients I had, I charged very inexpensive rates in exchange for referrals; I felt I needed referenceable clients – this led to the next batch of clients.

Three Pieces of Advice From Michael Devellano

Well, one of the mistakes that I’ve made over time is going inward. So, you need to have feedback from people that you trust. I found over the past few months that my circle has increased, primarily because of the podcast – it would pay off to start a podcast and talk to interesting people. Another thing: have a group, whether it’s advisors from your company board, or a mastermind. Secondly, work ON your business, not IN your business. You need to understand what your highest valued work is. And my last piece of advice would be to find out your inspiration and drive. What moves the needle of your business? Those are the things you need to focus on.