145: Lena Elkins | Business Coach

After 10 months, Lena decided that she had had enough. She didn’t wait to reach “one year so that I could at least put it on my resume”. She didn’t bother to check my bank account. She didn’t care that she didn’t have any worthy “professional skills”. All she knew is that she was determined to figure out how she could be her own boss and stay office-less forever.

So, she quit and launched her own social media consultancy. It turns out she was really good at it – in the first week of launching, she had signed her first $1,500/ month retainer client, and within three months, she had tripled her monthly income. She was finally living life on my terms without anyone setting constraints on her success.

After about a year of running her consultancy, she decided to transition into coaching. So many millennials had been asking how she had succeeded at building her business as a solopreneur, which is what inspired Lena to share her knowledge with the world.

February 23, 2018 36 Mins Download (MP3)

#Timestamp

00:49 Imagine you just had the absolute best day of your life. Where are you going to eat, and what are you eating in order to make your day complete?
02:21 Tell me about a time where you felt lost/blind in business. How did you overcome it?
04:30 What does a collaboration look like to you, and how are you nurturing these relationships so that it becomes bigger than just a simple client?
06:01 Was speaking for a living something that you’ve always wanted to do?
08:39 Were there obstacles or hurdles that you had to overcome in order to demonstrate that you are a seasoned expert on coaching, despite your relatively young age?
11:46 What were some of the ways you can advise someone to achieve their first 100 customers?
16:03 What is your follow-up process like to you?
17:45 If you could meet any one person who could further your business, who would it be, and why would you want to meet them?
19:59 What is it like working in a foreign country?
22:07 Do you find it difficult to manage clients from overseas?
30:57 he Blind Entrepreneur was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?

Lena Elkins Recommendation to Obtain Your First 100 Customers

“It really depends on what you’re trying to do; it you’re in a marketing agency, it’s much easier than you may think it is. All you have to do is to identify the niche that desperately needs you and cater to them. In my case, being a marketer in Israel, I was not only able to find a necessary niche, but the fact that I spoke fluent native English really helped in that regard too. Generally, you need to reach out to your prospective clients; I tend to use very personalized emails with specific details that calls them out, and giving them advice; give value that leaves them wanting to follow up.

For coaches, it’s more of a time and emotional sink – it will take building a relationship with your intended audience. Focus on community, be consistent and share value that really appeals to your audience. That way, you’ll be able to follow up with the sale.”

Three Pieces of Advice from Lena Elkins

“The first one that I’ll say is that there is no reason whatsoever that you have to figure this whole ‘entrepreneurship’ thing out on your own – take advantage of the opportunities that are present around you to surround yourself with extraordinary people to further your business. Remember that it’s difficult to create something of real value on your own; it’s basically impossible. Don’t be afraid to get the help that you may need. Secondly, find your reasons for doing what you do; find your ‘why’. People don’t connect and resonate with products or services. They connect to the people behind them. The third piece is travel. Get out of where you are and see the world; it may open up new perspectives for you.”