124: Josue Pena | Founder of Online CEO’s

Founder of online ceos, Born and raised in a poor third world country, Dominican Republic. While graduating from Electromechanical Engineer and Masters degree, he saw an opportunity in social media to break the norm in a country where there is very little progress.

He developed a simple 4 step process to have Instagram (or any social media) blow up. Since then he has grown to over 4 million followers, in multiple accounts, across multiple niches. In little over a year and has generated multiple 6 figures, been featured & interviewed for different magazines, podcast, and big time entrepreneurs.

Name: Josue Pena

Job Title: CEO

Instagram Handle: elationfitness, worldofartists, caballerodelamafia, itsjosuepena (personal one), explorer, etc

Name of Business: Online CEOs, Trending Agency, Elation Fitness, Axl and Alice

Website: trendingagency.com

 

November 20, 2017 38 Mins Download (MP3)

#Timestamp

01:43 Imagine you just had the absolute best day of your life. Where are you going to eat, and what are you ordering in order to make your day complete?
02:29 Tell us about yourself – Who are you, and what is your story?
04:58 You mentioned that you worked with a bunch of entrepreneurs off air – could you mention some of them, as well as talk about how you were able to help those individuals?
06:52 Everyone wants a large network on Instagram; with 4 million, 5 million for example – how does it all start and how can we grow into having such a large network?
07:55 What are some pieces of content that work really well? Could you briefly hint at each one so that we can get a bit of insight so that we can find out how to grow our channels?
10:55 Could you speak to consistency in the content?
12:39 What are some ways to schedule out the amount of posts that would be required to be engaging on Instagram? Are there any tips or tricks that you could perhaps speak to?
20:00 How can you convert all this into dollars?
26:40 Is there a correlation between video and normal pictures?
29:04 If there was anyone that you would like to meet, who would it be, and why would you want to meet that person?
33:24 What are 3 pieces of advice that you could share with an entrepreneur who’s blind in business?

On today’s episode with Josue Pena, we are going to talk about:

1. The 4 pillars of instagram success

2. Social media influencing

3. Saying no to your dream

How To Grow Your Instagram Followers

“It all starts with what I call the ‘Four Pillars of Instagram’ which consists of:
– Content
– Consistency
– Market Research
– Networking
This can apply to any platform, really. But since my stronghold is Instagram, it’s worked for me here.”

Josue speaking about the importance of Instagram content: “When it comes to content for Instagram, you need to think of it as a billboard or magazine – your content needs to have purpose; it needs to be relatable to your desired audience. If you have fitness page, it needs to have content related to fitness, for example. You need to be giving value to your audience. After all, that is what they follow you for. Don’t be posting random images. Your content also needs to wrap around what you’re trying to do. If you need to build brand awareness, then you need to provide value. If you wish to sell, then your content should be driving traffic to a link or a store. The importance of content can’t be stressed enough.”

Josue speaking about consistency with Instagram: “I would say that consistency would be the one thing that will get you results overnight if you haven’t been doing it for a while. A general rule of thumb on Instagram – the more you post, the more you grow. But remember that the content has to be relevant and have purpose to your audience. Be in your audience’s space as much as possible.”

About scheduling on Instagram: “Personally, I post between 3 and 6 times a day, as I have multiple accounts that I work with. What I would recommend is put reminders in place to post. Another tip would be to create content and save them as drafts. That way, when your reminders kick in, you can simply post the draft at the appropriate time. Another thing to keep in mind is to stay clear of apps that can automatically post for you – Instagram doesn’t work well with automation in that regard.”

Three pieces of advice from Josue Pena for Entrepreneurs

“Firstly, you don’t need a lot of followers on Instagram in order to make money – that’s a HUGE misconception. You literally only need 1 person in order to make money. As long as you give value, and put your face behind the brand – you don’t even need to use your own face. But you have to be honest and transparent. It also helps to use Instagram stories correctly – post relevant content.”