146: Joshua Stiebens | Bookkeeping Expert

The Bearded Bookkeeper is a bookkeeping firm of the future, dedicated to changing the way restaurant and retail businesses interact with their finances. Our mission: to revolutionize the bookkeeping industry by connecting technology and finance to solve small business issues.

Name: Joshua Stiebens

Website: www.thebeardedbookkeeper.com

Job Title: Owner and Founder


February 26, 2018 45 Mins Download (MP3)


02:18 Imagine you just had the absolute best day of your life. Where are you going to eat, and what are you eating in order to make your day complete?
04:11 Tell me about a time where you felt lost/blind in business. How did you overcome it?
08:47 Do you remember the time at which you decided that you were tired of this ‘Shiny Object Syndrome’ and wanted to change things?
13:03 What were some of the ways you were able to achieve your first 100 customers?
15:23 What are some ways in which you are connecting with your customers?
23:55 Do you find it easy to try and convert after making that initial connection and adding value?
40:04 The Blind Entrepreneur was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?

Ways Joshua Stiebens Has Obtained His First 100 Customers

I hit my first 100 customers in this new arena – this kind of higher end, higher-offer business model. The thing that really caused me to grow was letting go of the mindset that ‘this is about me.’ The thing about a lot of entrepreneurs is that they start out with the mindset of ‘I hate my 9 to 5 job’ or ‘I don’t want to go to college – how can I start a business that will give me the freedom that I want?’ I find those to be important questions but the thing is that your business needs to be able to support the lifestyle that you want, and at the same time it can’t be only about you. If it is, then you’re going to struggle. Back in the ‘50s it would work. But nowadays, people want relationships instead. For me, I decided to focus more on connecting with my customer base. I started thinking more along the lines of what I could do to connect with the person on a certain level, rather than trying to hit a certain profit margin. After all, they’re a human being, not just a client or dollar figure.

Three Pieces of Advice From Joshua Stiebens

The first piece of advice is to just breathe. It’s easy to get caught up in the day-to-day activities. We as entrepreneurs tend to be fast paced; whenever we find ourselves with a problem, we tend to just keep pushing and that’s what I did for the first few years – really felt blinded after a while. Once I stopped and stepped back for a while, took a breath and let some new energy flow through me, I started to see thigs more clearly.

Number 2 can flow from this: Everything that you do will take time; things can’t happen overnight. If you’re in a place in which you’re not clear, we tend to look to outside sources for guidance. I believe in having strong mentors and a good environment, but we must be careful not to fall victim to the ‘Shiny Object Syndrome.’ Yu need to stop relying so heavily on outside sources and look inward for some of those answers.

One more thing that you need to be aware of is that at the core, all business are about connecting with others and filling certain needs. Business doesn’t have to be as complex as you may make it out to be. Understand what it is providing to people.