How Age is Just a Number With Jesse Kay

May 17, 2018 22 mins Download (MP3)

#Timestamp

01:13 Imagine you just had the best day of your life. Where are you going to eat, and what are you ordering in order to make your day complete?
02:07 Tell me about a time you felt lost or blind in business. What was it like, and how did you overcome it?
03:19 You’re here, sitting in a room with 40-year old executives with years of experience. How did you even get there?
05:13 Do you feel like you were always like this, or was this entrepreneurial spirit recent for you?
06:15 What has podcasting done for your life and your network?
07:24 What was the inspiration behind podcasting for you?
09:16 What are some of the ways in which you’re working to obtain your first 100 customers?
10:59 From a digital marketing standpoint, what would be some ways that you could recommend to us to obtain our first 100 customers?
12:25 What does value look like to you?
14:03 You’re in the middle of the court in Madison Square Garden. What was that experience like?
16:59 If there was one person that you could meet in order to further your business, who would it be, and why would you want to meet them?
18:27 Do you have any advice for those folks that may not be as young as you?
19:03 The Blind Entrepreneur podcast was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?
20:34 Did you truly have people that gave you a hard time when first launching your podcast? Was it more of your friends, family or just random outside sources?

How Jesse Kay is Obtaining His First 100 Customers

I think the strategy was for me was initially in podcasting. Truth be told, I didn’t start podcasting in order to make money upfront; I only wanted to be able to provide value as well as build an audience. However, as the podcast progressed, things started to change. I had people reaching out to me, asking to talk about a certain topic or to partner with me. I then thought to myself: “Why not?” One thing I wanted to ensure that I don’t scale too quickly though, so I’ve paced it out. For me, I want to be able to help as many different people and companies as I can, while still providing the same quality of work for each client. Because in something like a consultancy firm, or an agency, it’s more about the quality of work that you put in as opposed to the amount of clients that you have.

Some Tips From Jesse Kay on How YOU Can Obtain Your First 100 Customers

I would say to start small. Do as much as you can, for as little as you need; whatever the client is willing to offer you, just to build your brand in a way – this is so that you can get testimonials and experience. You can also use this to get some well-needed advice, think of your clients as guinea pigs in this state. For example, find 5 people with promised testimonials that are really loving what you can offer, and focus on them. If you can do for them. If you can go above and beyond for even ONE of those people, then chances are they’ll have 5 friends that could also use your service; a ripple effect can and will occur. What you shouldn’t do – and this is what I tend to some people go with – is that they tend to try and force the growth. So just find that small group, deliver great service to them, and they’ll tell their friends, those people will tell their friends, and so on. Clients will keep pouring in.

Three Pieces of Advice From Jesse Kay

The first thing that I would advise is to take risks, but not to do so unnecessarily. Always make sure that you have a contingency plan for virtually any possible situation so you can remain protected. Secondly, be selective of what you listen to from outside people. Be appreciative of advice that you may ask for or receive, but don’t fundamentally care what people may think of you or what you are doing, especially naysayers. My third piece of advice will be find out what you’re passionate about, and just go for it.