How A Body Builder Became A Successful Business Man With Doberman Dan

Today we have Doberman Dan. He is 33 year serial entrepreneur, aimless copywriter and 3 time international bestselling author. In his spare time, he is also a professional musician and composer. He has started numerous info-product businesses and 4 different nutritional supplement businesses. He is regularly hired to write sales copy for one of the most successful direct response marketers and publishers in the country. Dan has been publishing The Doberman Dan Letter since 2011 and has many of the successful marketers in the world as his subscribers.

April 26, 2018 34 mins Download (MP3)


01:18 Imagine you just had the best day of your life. Where are you going to eat, and what are you ordering in order to make your day complete?
02:39 Tell me about a time you felt lost or blind in business. What was it like, and how did you overcome it?
06:26 What was that mentality like, pushing through despite the failures that you’ve had?
10:03 What were some of the ways in which you were able to obtain your first 100 customers?
12:33 How long did it take to implement that process, and do you think that it would still work today?
13:38 When it comes to offline and online, are there some techniques or strategies that have worked really well for you in getting your customers?
16:11 What are some things that you see people doing nowadays that you feel they could be do better?
22:10 What are some ways we can obtain that data to use in our business?
25:29 If there was one person that you could meet in order to further your business, who would it be, and why would you want to meet them?
29:17 The Blind Entrepreneur podcast was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?

How Doberman Dan Obtained His First 100 Customers

In those first 9 years, I was fortunate to stumble onto direct response marketing via Dane Kennedy, during those failures. I bought a thing called the Magnetic Marketing System. It taught business owners how to use direct response marketing, as opposed to image marketing for their business. I thought it was cool when I first saw it because this guy basically used this direct response marketing model and sales copy to sell me paper and ink for $397. I technically stole his model and used it sell a self-published bodybuilding course which was an interest for me at the time. That was my first successful business after 9 years of failures. As to getting my first 100 customers, I used a small, fractional page lead generation ad in the bodybuilding magazines. As the Internet wasn’t a viable advertising medium back then, I employed the use of more traditional means. This was a simple picture ad with a number that people could call, and I would then follow up with a sales letter in the mail. Within 12 months, that business was making enough money to allow me to leave my police department job.

Three Pieces of Advice From Doberman Dan

The first piece of advice that I would say, despite being so cliché, is to never give up. Failures will happen; those failures are necessary to lead you to something better, and can often serve as a learning experience. My second piece of advice is to have someone ‘outside of the frame’ to help you see the bigger picture and guide you, if necessary. In other words – get a mentor, hire a coach, or just simply finding someone with a like mindset to assist you. Lastly, there’s a quote a want to leave you with, based on what I’ve amassed from reading: “The only thing more powerful than the word, is the act.” I like this because I know the power of words, as I have made millions with words on paper. But, I can appreciate taking action, despite being blind most of the time. Things need to be taken a step at a time.