How Sports Turned David Brickley Into An Entrepreneur

On today’s episode, we have David Brickley. David is the owner of a sports and entertainment social media marketing agency called STN Digital. They work with some of the largest sports entertainment properties in the world and also some of the largest sporting events in the world, such as the Olympics, World Cup and the Super Bowl.

May 15, 2018 32 mins Download (MP3)


00:51 How is your day going?
01:37 Imagine you just had the best day of your life. Where are you going to eat, and what are you ordering in order to make your day complete?
02:42 If there is a stadium that you love, where is it and what is that one piece of food that you would get during your favorite sporting event?
03;34 Tell me about a time you felt lost or blind in business. What was it like, and how did you overcome it?
05:26 Was there a moment in time in which you thought that you needed to change your mindset?
07:49 What were some of the ways in which you were able to obtain your first 100 customers?
09:43 Could you break down the process behind the cold email strategy?
11:27 When talking with your potential clients, what was the conversation like, to be able to obtain them as a lead?
13:51 The listening and verbiage strategy that you employ, does that still work, despite being such a refined business?
15:15 Do you think that your history matters with regards to these meetings?
17:42 Have you always been this forward thinking, or was it something that you learned over your journey of entrepreneurship?
19:50 Is fashion something that you’re interested in?
21:22 Have you ever thought of another job career as a sports announcer?
25:36 Is there a quote from a sports professional that you live by?
28:09 The Blind Entrepreneur podcast was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?

How David Brickley is Obtaining His First 100 Customers

I believe it to be a numbers game, really. I’m often asked by people as to how we were able to work with some of the more prominent brand in sports entertainment such as FOX Sports or with the New England Patriots. It all boils down to something remarkably simple: a cold email. We just reached out with a lot of cold emails, sound brand promotion, etc. Once we got our first few clients, it built our credibility and then we applied case studies to keep building our brands. No ‘inner contacts’ required.


Three Pieces of Advice From David Brickley

For me, the first one is positivity – there’s always something better to focus on to lift your spirits. There’s still a lot of great things happening for you, despite whatever may be troubling you at the moment: an employee leaving, a deal falling through, etc. But you should also remain practical. Number two is finding a peer group that has like-minded individuals to bounce ideas and experiences off. The last piece of advice is to have passion for what you do. Especially in the sports industry, if you don’t have excitement for what you do, you won’t last very long in it.