95: Dan Norris | Author and Founder of Black Hops Brewing

Dan Norris, Dan is a serial entrepreneur, award-winning content marketer, international speaker and the author of 4 number 1 Amazon best selling business books.

In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy.

With over 65,000 copies sold, 2 of them including myself, Dan’s books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with may resulting in 6 and even 7 figure businesses.

Dan is also the co-founder of Black Hops Brewing, a craft beer brewery located on the Gold Coast, Australia. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty.

Dan is passionate about helping people launch entrepreneurial projects. He has a paid 7 Day Startup group as well as a free Facebook group with over 12,000 members.


August 16, 2017 46 Mins Download (MP3)


02:18 Imagine you just had the best day of your life. Where are you going, and what are you eating to make your day complete?
03:17 Who are you, and what is your story?
04:17 Could you tell a bit about WP Curve? How did it help people?
05:41 – J: You were in the agency world, which was pretty relationship based, especially on a personal level. What made you transition from that to solely online?
07:05 Were there a lot of pains trying to find those direct type of people in the beginning? You stated that you found working remotely to be ideal; did you come across any language barriers?
08:19 You also mentioned that your pricing was around $79 a month. How did you figure out your pricing model & how did you know that it was working? Was it just a random number, or was it planned?
09:41 Did going higher up with your plans work for you guys?
11:25 In addition to the brewery and WP Curve, you been involved with several other businesses. How were you able to determine the product/market fit? What was your process like in order to determine marketing to those customers?
14:58 What are the 5 must haves for any content marketing strategy?
20:21 You stated that you need to do whatever it takes in order to get a customer. What was the craziest thing you’ve done in order to get a customer?
22:25 It was stated in one of your blog posts that you have to compare yourself to the best in your industry in order to set higher standards for yourself. Given the success of your business ventures, who are you comparing yourself to nowadays?
26:42 You’re an accomplished author with several books that people use as their source of inspiration. Are there any books that you could recommend to business founders looking to pursue similar interests?
28:00 You’ve used a pitch deck on your Instagram page, rather than a CTA that people can use to figure out where to buy a beer, for instance. What was your philosophy then, and has it helped you to secure funding by featuring it on your Instagram handle?
35:29 Has your exit from WP Curve made it easier for you to obtain funding for your second business?
37:25 What are some tips that we can use in order to create a great community?
39:19 What are 3 pieces of advice that you share with an entrepreneur that’s stuck in a rut?

Black Hops Brewing Website

Dan Norris’ Personal Blog and Website

7 Day Startup Website

Where to buy Dan’s book, 7 Day Startup

Content Machine Website

Where to buy Dan’s book, Content Machine