84: Calvin Wayman | CEO of Cobbes Media

Calvin Wayman, CEO of Cobbes Media, a best-selling author, keynote speaker, and social media entrepreneur.

He recently published his first book, which debuted on the Amazon top-100 of all books in the Success category. His book is called, “Fish Out of Water: The Guide To Achieving Breakthrough and Permanently Transforming Into the New You.”

He’s been featured in Entrepreneur Magazine, The Huffington Post, Social Media Examiner, and was even named one of the Top 30 Entrepreneurs Under the Age of 30 (by Influencive.com.)

Today, he is the CEO of the successful social media company,  CobbesMedia  – a social media management agency designed to make corporations, small businesses, and personal brands grow and stand out through the power of social media. He’s the one behind “The 4 C’s to Your Social Media Success!”

July 18, 2017 46 Mins Download (MP3)


01:57 Imagine you just had the best day of your life. What is that one piece of food that will make your day complete?
03:29 Tell us about yourself: Who are you, and what is your story?
04:55 What is Cobbes Media, and how does it help people?
05:55 There was a time when you pretty much risked it all in order to launch this. Could you tell us about that experience?
09:51 By the way, when is your birthday?
10:10 What was your job at the time?
11:10 How did you land into social media, and how has it translated into a profitable business for you?
16:32 What are some things that we can do in order to better our personal brand?
23:09 With regards to the WHY behind a business does what it does, has there been anything that worked for you in helping your clients ascertain their reasons without it sounding like a carbon copy?
26:19 How important is video to telling your story? Do you have any tips and tricks that people can use in order to tell their story online?
28:25 To those that have never heard of it, what is the title of this book? And what can we expect to gain out of it?
30:45 Becoming an Amazon Bestseller is ridiculously hard. What was the strategy that you used?
34:10 The persons that received the products from your raffle – Have they become fans for life because of you?
34:57 You have this book, this social media business and such. How do you translate those book sales to actual clients? Or is there even a crossover to begin with?
38:19 What are some habits that you have that has made you become more efficient and productive throughout your day?
40:03 Is there any form of tech resource that you use for your social media business, as well as your personal processes?
42:08 What are three pieces of advice that you could give to a fellow entrepreneur that may be stuck in a rut?

Since I get this question a lot (I even ask myself sometimes), I’ve decided to formulate what I call “The Four C’s to Social Media Success”. These comprise of:
1) Content – You content needs to clearly outline WHY you do what you do, instead of just simply stating WHAT you do; people are more likely to resonate with the story and beliefs behind your business, as opposed to your services.
2) Context
3) Consistency
4) Connection