128: Brian Gruber | CEO of Lucky Orange

Brian Gruber, He is the co-founder and technical creator of Lucky Orange, a software as a service for website owners, that let’s customers quickly visualize how people are using their website through screen recordings, heatmaps, analytics, chat and more. So they can make meaningful changes to their website and increase conversion rates.

December 5, 2017 40 Mins Download (MP3)


01:26 Imagine you just had the absolute best day of your life. Where are you going to eat, and what are you ordering in order to make your day complete?
02:40 Tell us about yourself. Who are you, and what is your story?
11:50 Was there a particular time when you noticed that this business was starting to actually go somewhere?
21:32 How were you able to achieve your first 100 customers?
26:31 What is one scalable process that has enabled you guys to be where you are today?
28:46 If you were able to meet one person that could help to support and/or give advice for your business, who would it be and why would you want to meet them?
31:04 Do you have any habits that you do that makes you more productive and efficient throughout your day?
36:16 What are 3 pieces of advice that you could share with an entrepreneur that may be blind in business?

On Today’s Episode With Brian Gruber:

1. Turning a bobby into a full scale SAAS Business

2. Creating a scalable system thats valuable to others

3. Finding that inner kid voice

How Lucky Orange Was Able to Achieve Your First 100 Customers?

“I noticed that there was a lot of traction in the beginning from coding those earlier sites. At times, I was even told that my sites were too cheap as well.

The main thing was turning it from a hobby into full-fledged business. There was a point at which there was enough customers and traction for me to decide whether this was still a hobby or business. After a few initial struggles, I got some added help from my brother in law. With his help, we were able to transform this hobby into an actual company; I can definitely see the difference. It all comes down to creating good systems and good processes that can bring more people in and still work really well.”

What is one scalable process that has enabled Lucky Orange to be where you are today?

“A large part of our customers come from word of mouth – that’s where the bulk of our customers came from that in the beginning. People started using it and shared it based on the fact that they thought it had value; value is the key thing here. We also did a lot of strategic partnerships: our app has even been featured on Shopify. For enterprise customers, we have a sales team to handle them. The point is that, there’s no one way that we use to scale; we do whatever it takes.” Says Brian Gruber

The first thing is that you need to figure out the value that whatever you create tends to have, if you plan to make money of it. You need to find value, so that others can find value in it as well and appreciate it. If it doesn’t work out, move on and learn from it; I wouldn’t call it a failure. Secondly, don’t be too quick to seek out capital; it’s more importance to show that you can bring in revenue first. After all, it’s all about looking into the future where it comes to planning with giving people jobs. Lastly, trust your gut. Do not ignore that inner voice – it’s there for a reason.” Continued Brian.