How A Life Long Educator Turned Himself Into a Book Coach with Azul Terronez

Azul Terronez is our guest on today’s episode of The Blind Entrepreneur. A talented author and book coach, Azul primarily assists entrepreneurs and other professionals with writing, as well as publishing books.

May 10, 2018 36 mins Download (MP3)


00:48 Imagine you just had the best day of your life. Where are you going to eat, and what are you ordering in order to make your day complete?
02:09 Tell me about a time you felt lost or blind in business. What was it like, and how did you overcome it?
04:01 Has fitness constantly been a theme in your life? Did you constantly pull through: owning a gym, maintaining that lifestyle, etc.?
04:57 Where in your journey was the transition from fitness to writing and publishing like, and when did you realize that this was your true calling?
10:12 Do you feel as if there is a ‘secret sauce’ that allows you to determine that a person is not going about the whole process correctly? Also, what do you think is the right way to promote yourself as a thought leader in order to obtain clients?
11:49 Do you see a lot of people having that mindset or mentality of giving more than asking? Or is more of an egotistic, selfish mindset?
13:09 You mentioned earlier about a particular person that you were able to obtain as a client. Was that the same meeting and story, or a different one that has allowed you to keep obtaining clients of high caliber and podcast-worthy?
16:38 The trend that I tend to see quite frequently is that people are writing books, perhaps to show their competence in a particular industry. Do you feel that way now, as you’re a person that helps people to write and publish, that are writing books just for the sake of having books? If you don’t, how do you propose we can showcase our thought leadership and value instead?
18:54 Do you think that’s more of a mind shift, or experience?
20:18 To the people that may not be getting enough, or need that spark of creativity/inspiration, what are some tips that you could give that can allows us to give to the very communities that we are trying to build?
22:02 This was a video you shot with over 60,000 views and a lot of engagement! What was your thought process behind this video, and were you able to obtain clients from it?
24:54 I consistently see this statement on some of your Instagram posts; especially recently: “Something big is coming.” Are you allowed to talk about it, and if so, what is it?
26:19 What is your favorite Lord of The Rings book/movie?
28:59 What does it feel like, being able to take a stage and share your story with others in business and entrepreneurship?
31:17 The Blind Entrepreneur podcast was created for those individuals that may be temporarily blind in business. To those individuals, what are 3 pieces of advice that you could share with them?

Three Pieces of Advice From Azul Terronez

The first thing that I could recommend – and that I did – is to join a mastermind. In one, you’ll find people that have been where you are and learn under them. It’s also helpful for these individuals to be people that you trust and will be honest with you and your progress. Secondly, find someone that you can reach out to for specific advice and guidance; that is, a mentor. Don’t necessarily aim for the number one person – it’s better to aim for someone a little below, but still considered to be an expert relative to you. The last thing I can advise is to attend conferences and find someone that can be a coach. Also, focus on the things that you can deliver first, and get it right.