Why Most Businesses Get Poor Results With Social Media Advertising with Azriel Ratz

Azriel Ratz, through his 7 years of experience in Online Marketing,  has perfected the process of helping companies find the best audiences and develop the best ads for their business. His clients include Postmodern Jukebox, Sabrina Philipp, Thinkific, Freightos, Hometalk, The Daily Dot, Tenzo Tea and United with Israel, to name a few. His expertise in Facebook ads is evident in his generating an average return of five times the company’s ad spend.

September 18, 2018 44 mins Download (MP3)


01:37 How is your day going?
02:02 Imagine you just had the best day of your life. Where are you going to eat, and what are you ordering in order to make your day complete?
03:57 Tell me about a time you felt lost or blind in business. What was it like, and how did you overcome it?
07:10 I would like to talk about a post that I saw with the question “Why do businesses get poor results with social media advertising?”. What’s your answer to that?
10:10 Do you see a lot of vanity-related goals and do they translate into sales?
12:46 Could you give us some insight on best practices that we can employ to obtain that Facebook sale? We can assume that we’re selling a digital product.
21:02 How important is re-marketing to your process?
21:56 What are some examples of good re-targeting, or good re-marketing? What has worked well for you?
25:10 Do you think lead-gen advertising is effective for small businesses, or is it more suited for large businesses with bigger customer bases and budgets?
37:22 Is there anyone that comes to mind with regards to lead generation?

Azriel Ratz’s Insight on Getting That Facebook Sale

In general, my advice to businesses is to not attempt to make their first sale a result of a Facebook ad. There are plenty of organic methods to sell your product. It could be posting your product enough times on Instagram while using a hashtag. It could be joining a few Facebook groups about your topic, and you’ll find the people that you want to reach. Try to focus on gathering as many people organically as possible; if you can understand how it happens organically, you can replicate it by using Facebook Ads.

There was a client that I had in which they sold a product that was like a computer in a box. If seen as a normal toy, parents wouldn’t necessarily buy it as it was $300 product. But if marketed as an educational product, people would have more incentive to buy. I sat down with the CEO and asked a very simple question: How did your product sell organically?

He walked me through his process – they have an article on TechCrunch which people tend to read and find the company. Then, they would find the product through Amazon and find positive reviews. Next, they would find family or friends that would have already bought the product. Then, the person checks social media to see if the computer toy was ever mentioned, followed by tagging relevant people. Finally, the product is purchased. I realized, based on what that CEO told me, it could be replicated with Facebook Ads.