145: Lena Elkins | Business Coach

Johnathan Gryzbowski

February 23, 2018

Lena Elkins Recommendation to Obtain Your First 100 Customers

“It really depends on what you’re trying to do; it you’re in a marketing agency, it’s much easier than you may think it is. All you have to do is to identify the niche that desperately needs you and cater to them. In my case, being a marketer in Israel, I was not only able to find a necessary niche, but the fact that I spoke fluent native English really helped in that regard too. Generally, you need to reach out to your prospective clients; I tend to use very personalized emails with specific details that calls them out, and giving them advice; give value that leaves them wanting to follow up.

For coaches, it’s more of a time and emotional sink – it will take building a relationship with your intended audience. Focus on community, be consistent and share value that really appeals to your audience. That way, you’ll be able to follow up with the sale.”

Three Pieces of Advice from Lena Elkins

“The first one that I’ll say is that there is no reason whatsoever that you have to figure this whole ‘entrepreneurship’ thing out on your own – take advantage of the opportunities that are present around you to surround yourself with extraordinary people to further your business. Remember that it’s difficult to create something of real value on your own; it’s basically impossible. Don’t be afraid to get the help that you may need. Secondly, find your reasons for doing what you do; find your ‘why’. People don’t connect and resonate with products or services. They connect to the people behind them. The third piece is travel. Get out of where you are and see the world; it may open up new perspectives for you.”