27: Greg Star | Co-Founder Carvertise

Johnathan Gryzbowski

May 15, 2016


Greg Star has always been curious growing up, but didn’t know how to hone in on that skill until much later. Although Greg may not know exactly when his curiosity started, he points to high school as that time that he remembers his curiosity peaking. During his high school days, the whole world economy was collapsing. He went to a religious service with his family, and during his moment of pray, he received a nudge on his arm. The nudge was from his father, telling him to looking around. He noticed that everyone was on their phones and from the look of it, they were texting. So his dad said, “They are all on their cells phones selling their stocks right now and I should be doing the same thing.”

From that moment, Greg had an interest in creating sustainable jobs.

During his years of college, he created his first business. By the time he graduated, Carvertise had one paying customer. To him, it wasn’t enough validation to just get up and go all in. Although going to school in Delaware, Greg’s family lived in New York. After he graduated, he went back home and decided to work a couple of jobs in order to save money. After one entire month of working for someone else, he had convinced himself that Carvertise was worth pursuing full time. Now, the hard part; How to convince your parents!

Greg sat down with his parents and told them what he wanted to do. He was nervous, they were nervous, they asked a ton of questions and Greg’s consistent answer was, “I’ll figure it out.” The team at Carvertise had this concept that could be really big, but didn’t have all of the pieces of the puzzle figured out yet. Greg decided to give the business 2-3 years, “Worse comes to worse he (I) can get a new job if it doesn’t work out.”When he looked at it like that, it didn’t seem that risky. Greg then decided to go “ALL IN” on Carvertise along side his partner Mac. The company is continuing to grow and had $210,000 in revenue in 2015 and has already broken that record in under 6 months time in 2016.

Greg doesn’t come from an entrepreneur family, he’s always wanted to sink his teeth into something interesting. It’s more the curiosity that fuels him and once he finds something he’s interested in, he’s all in.

When he and Mac first started Carvertise, he didn’t know the basics on how to sell product, what questions to ask, time management, organizational patterns, and various other startup basics. Although, Greg does believe that if they were to spend more time working for an organization, things would progress quicker, Greg believes “This is all necessary to move forward. If you have the mindset, that it’s an inevitable part of the process.”

Greg’s view on failure is the following: “Failure is just learning opportunities. When you fail. it’s good to analyze and move forward. The more you think about it as a failure, it positions your thinking. It’s neccesseray part of business but it’s about how you react.” To learn more about failure and how Greg copes with it, check out the 12:15 minute mark about mediation.

Make an Important People List

When Greg first moved to Delaware to do this full time. He created a list of important people in Delaware. People who were on that list were key individuals in the business community, individuals from non profits, schools, and more…He then took that list and connected with them on Linkedin. Out of those 25 people, 3 of them answered and that’s what it took to get the business rolling. From there, there was a cycle of positivity. Where one introduction led to another introduction, that led to a sale, that led to more positive outcomes. Greg states: “If I were just starting out, I’d introduce myself to people more successful and take the roll of mentorship. Say something like “I admire you from what you did and how you did it, can I learn from you?” From Greg’s experiences, most people are kind and gracious to teach you.

Develop a Plan

Greg Says” If you’re going to give yourself a chance to succeed. Develop a plan. Whether its saving money for 3-4 months or working a job that you don’t want to for a short period of time. Give yourself 6 months to a year to go all in on what you love!…”

Understand Your Industry

“Test as much as possible. The more customers you can talk to and the more users you can speak with, will help you make sure you’re doing things right. Ask the right questions and talk to the right people!…”