March 5, 2019
In their bestselling business parable, The Go-Giver and then their follow-up, The Go-Giver Leader, Bob Burg and John David Mann challenged the conventional wisdom about success. Now they’re back with a new and equally compelling story about the power of genuine influence, in business and beyond.
The Go-Giver Influencer: A Little Story about a Most Persuasive Idea tackles the paradox of achieving what you want by focusing on the other person’s interests. No, not in a way that is self-sacrificial but rather in such a way that all parties benefit greatly. This results in both immediate and long-term success.
Bob Burg speaks all over the world on topics related to The Go-Giver, as well as what he calls, Genuine Influence. While his total book sales number well over a million copies, his and Mann’s original book has itself sold over 850,000 copies and has spurred an international movement.
Their new book, however, The Go-Giver Influencer, might just be their most important book of all.
What can I say about this episode you are about to endure. It’s so good. I unfortunately only had about 30 minutes for this conversation and I wanted to respect Bob’s time as much as I could. I’ve read his books (Most are easy reads) and had a ton of questions.
As you can probably tell, I had so many specific questions that at times it may seem like it’s all over the place, but I wanted to make sure I hit on them because I knew they would be valuable to you, the listener.
You can check this out and more questions during the episode. Quick note, Check out Bob’s podcast, the links are in the show notes, and also gave him a special shoutout at the very end of this episode to get a glimpse of what to expect from his FB live and podcast series.
What is the go giver?
A go giver as simply someone who understands that shifting their focus and this is the key, shifting their focus from getting to giving and when we say giving, we simply mean constantly and consistently providing value to others.
That doing so is not only a nice way of conducting business, it’s the most financially profitable way as well, so when you combine a go giver, a person of action or a go getter, a person of action with a go giver, a person totally focused on bringing value to others. That’s a very powerful combination. The opposite of a go giver is a goat taker. That’s the person who feels almost entitled, if you will, to take, take, take without having added value to the person, to the process, to the situation. Now, why are those types of people generally not sustainably successful? Because let’s face it, you know nobody’s going to buy from you because you have a quota to meet. They’re not going to buy from you because you need the money or because you’d like them to or even because you’re a really nice person who believes in what you do.
They’re going to buy from you because they believe they’ll be better off by doing so than by not doing so. Yeah. Alright. So when we understand this, then we know that it’s advantageous to be a go giver because you’re having to place your focus on bringing value to that person as they see it as being a value. So the person who’s stuck right now, I would say immediately go into a shift in focus. Okay? Try to, you know, try to get your mind off yourself and your challenges because that’s not why people are going to buy from you. Okay? Instead, ask yourself the question, how do I solve a problem in the marketplace? How do I better understand the person I’m trying to help with my product and service? How do I meet those people? How do I cultivate the relationship so that these people know that I’m on their side in that, that they can benefit by doing business with me?
There’s another aspect of the book, um, uh, of the, the idea behind a 50/50. Can you speak a little bit about that portion of the, of the book?
So in other words, you know, it’s 50/50 no more, no less. No, you know, make sure you get your 50. Okay? But you get your 50th. What we say is forget about 50/50. Okay? Just make it 100. You’ll want to focus is 100 percent on bringing value to that other, the person. Now that doesn’t mean, okay, it’s zero percent back to, you know, it means that if you’re creating the relationships with the right people, they’re focused on you 100 percent. You’re building a bigger pie. So 50/50 is very limited and very limiting. If you do it correctly, it’s 100/100 and you’re building a bigger pie for everyone. I love that. Uh, that was one
Could you just touch briefly about the influential ego?
Sure. Well, you know, ego, we, we look at in basically in society, we tend to look, when we hear the word ego, it’s, it’s a total negative. Oh, what a big ego. That purse I. Wow. Here’s that person got in the way, you know, their ego gotten away from them. And of course in that case, obviously that’s a negative thing, but the ego itself is neither good nor bad. It just is. The ego is the literally, it’s the, I, it’s that part of ourself that recognizes ourself as a unique individual, a separate from other individuals and things.
I mean, that’s the dictionary definition. There’s nothing wrong with that. It just is what it is. Um, you know, in today’s society with, Oh, I’m separate from others, aren’t we all one? Well, both. I mean, I think we’re on a cosmic sense. We’re probably all part of one, you know, universal, the, I don’t know, but I assume we probably are, uh, you know, we know about the mastermind and we seem to be able to draw upon others’ energies and different. So yeah, I think that’s probably true, but that, that, that does not in any way conflict with the fact that in our earthly existence we operate, we live as individuals and we all have our own unique needs, wants, desires, we, we all seek happiness, but we value happiness differently. We’re willing to do certain things and not willing to do other things. We value this, but we don’t value that as much. We’re all individuals.
Okay. And, and we, uh, you know, in, in this country, one of our major premises is the right to pursue happiness and our own way providing. We don’t infringe upon the rights of anyone else to do the same now. So to the degree that we can tap into our ego, our sense of self in order to bring value to others in order to also bring value to ourselves by doing so. All that’s wonderful. The Ego in that case is a really positive driving force. Inventions are invented because of the ego inventions. Uh, you know, a good homes are built and this and that and more. Right? That’s great. Now, when the ego control, so when we control our ego and can direct it, well, that’s great thing. However, when the ego is more influential than it should be over us, right? When the ego controls us, now that’s a negative. That’s a negative, that’s dangerous. It’s dangerous to ourselves and it’s dangerous to those around us. Okay? So I think we need to look at ego not as a good or bad, but just as something that is. The question is, are we directing and in control of our ego making it work for us and for others, or is our ego in control of or overly influential on us?