April 26, 2018
In those first 9 years, I was fortunate to stumble onto direct response marketing via Dane Kennedy, during those failures. I bought a thing called the Magnetic Marketing System. It taught business owners how to use direct response marketing, as opposed to image marketing for their business. I thought it was cool when I first saw it because this guy basically used this direct response marketing model and sales copy to sell me paper and ink for $397. I technically stole his model and used it sell a self-published bodybuilding course which was an interest for me at the time. That was my first successful business after 9 years of failures. As to getting my first 100 customers, I used a small, fractional page lead generation ad in the bodybuilding magazines. As the Internet wasn’t a viable advertising medium back then, I employed the use of more traditional means. This was a simple picture ad with a number that people could call, and I would then follow up with a sales letter in the mail. Within 12 months, that business was making enough money to allow me to leave my police department job.
The first piece of advice that I would say, despite being so cliché, is to never give up. Failures will happen; those failures are necessary to lead you to something better, and can often serve as a learning experience. My second piece of advice is to have someone ‘outside of the frame’ to help you see the bigger picture and guide you, if necessary. In other words – get a mentor, hire a coach, or just simply finding someone with a like mindset to assist you. Lastly, there’s a quote a want to leave you with, based on what I’ve amassed from reading: “The only thing more powerful than the word, is the act.” I like this because I know the power of words, as I have made millions with words on paper. But, I can appreciate taking action, despite being blind most of the time. Things need to be taken a step at a time.